Environmental Graphic Design

We shall create a new wayfinding system for the use and accessibility of Ross Park Zoo. You will need to survey, review and study how the chosen space is used, and design a coherent, consistent and systematic typographic identity to support the navigation of the physical space. The starting point for our work will be writing a taxonomy of the activities that happen in the zoo: a list of all relevant actions, circulation paths, decision points, areas, etc. Such plan will feed the design of a functional map for the zoo, and a flexible visual signage system that will include custom icons, custom arrows and symbols, and a possible adaptation of the existing logo. (This project is CEL designated, and will be done in partnership with Mr. Phillip Ginter, the Ross Park Zoo Executive Director.)