3 Wine Labels, 3 Target Audiences

Students were asked to develop designs for 3 different wine labels. They were instructed to follow a similar attitude as if they were designing for an actual client – in this case a winemaker – and they had to develop and provide their own design briefs, conduct visual research and field studies at wine stores with focus on understanding how different wines are marketed to their customers, engage in documentation of their creative process, and prototype and present their solutions.

Proposed market positions:

1. Traditional / high quality / premium / expensive
2. Contemporary / modern / leading edge
3. Casual / fun / sense of humor