Riddle Me This

Riddle Me This started out as a collaborative yet competitive group project where groups of 3 or 4 students worked to create the content and art direction of a book of typographic idioms. The idea was that each page of the book would use typography to visually convey the meaning of an idiom or riddle. Each group worked up a separate direction and then they all came together to sort it all out. Groups quickly honed in on extending the idea to focus on movie titles, the result of which you see here.