KAWAMURA Select Clothing Store Branding

Digital 2019

Conceptual branding project for KAWAMURA select clothing store located in Morioka City, Iwate Prefecture, Japan.

The store has been around for over 40 years as a recognized high fashion select outlet offering local brands to western styling options.

The goal of this project was to modernize the look of the branding direction of the store while still retaining the original values of the KAWAMURA store. These values range from evironmentally responsible materials, to valuing local craftsmen and tailors.